- Responsible to implement strategic plan to acquire and retain members and create cross sell, upsell and new business opportunities. To increase the strategic member base.
RESPONSIBILITIES
Develops the new membership recruitment strategy in Europe agreed with the Head of Membership
$ads={1}
Evaluates and measures the progress on the business plan- Analyses the market structure, main actors, evolution, business development initiatives and provides progress reports on activities to target
-
Elaborates the business development action plan considering the region’s business development targets, monitors it and reports on the results;
-
Creates good relationships with potential members, members, and strategic members (including the attendance to trade fairs, conferences and UITP exhibitions) and acts as one of the main contact points for all Europe;
-
Takes a role in the stewardship of the Efficy database to closely monitor members activities;
-
Relates to colleagues inside the team according to the RISE values and with care to ensure its sustainable performance. This mainly consists in volunteering guidance, co-operation, and support to colleagues, ensuring mutual development and well-being in the department.
- Responsible to define and execute the business plan of the association’s (market segmentation, growth approach, partnership…)
- Responsible for the acquisition of members and development of the business activities by selling membership services.
- Responsible for the retention of members. Leading membership retention initiatives proactively. Responding to members requests with support from other UITP departments.
- Monitor members, market, and competitor activity, and identify new business opportunities in existing and new markets
- Assure a high-level handover to UITP staff whilst keeping a strong relationship with new members
- Support/coordinate with marketing unit Preparation and execution of mass marketing campaigns with robust segmentation to attract leads using traditional and digital mediums.
- Establish event-based triggers and monitor engagement rates across nurturing campaigns.
- Collaborate with different units across UITP to leverage activities/programs to ensure acquisition content is fresh and relevant.
- Involve and support for membership renewals on relevant and needed cases
- Forecasting and pipelines by accurately recording all business opportunities generated
- Contributes to development of policy, pricing and processes for new membership, products and services and internal systems requirements
- Generates regular client insights from perspective of potential members to improve customer experience and the development of new products and services
- Assures retention by creating, coordinating and follow-up engagement focused activities.
- Stakeholder management skills
- Proven ability to negotiate
- Experience with design and implementation of business development strategy
- Experience working to and exceeding targets
- Ability to perform/be stress resistant even under pressure
- Interpersonal skills
- Problem solving skills
- Critical thinking skills
- Teamwork and collaboration skills
- Adaptability skills
- Work ethic
- Project management skills
- Self-motivated and driven by targets
- Resilience
- Strong communication skills – including both verbal and written
- The ability to influence and negotiate with others
- Commercial awareness
$ads={2}
